Phocus

Along the years, all major DSLR manufacturers have created and perfected their own tools for processing RAW images.
Phocus is Hasselblad’s solution for anything you would need in order to get the best out of a photo taken with any of their high resolution cameras before you export it for advanced post-production. It can handle TIFF and JPEG images as well as the 3FR and 3F formats.

Intuitive workspace

If you’ve dealt with other RAW processing solutions such as Lightroom, then using Phocus should be a breeze for you. It’s not a copy but it does offer a similar layout and workflow. You have the file browser on one side, the thumbnail viewer on the bottom and the adjustment, file information and export panels on the other.
Phocus enables you to switch between various layouts, as well as add and remove panels according to your needs. A feature that is sure to come in handy is the possibility to create your own layouts for the application which means that you are free to arrange a custom workspace for specific photography styles for file formats.

A large number of adjustments

When it comes to applying correction filters or enhancing certain features of a photo, Phocus comes with a fairly large arsenal of tools. With it you are able to correct lens distortions and vignetting, as well as make use of HNCS, Hasselblad’s Natural Color Solution.
Since Hasselblad cameras are known for their high resolution images, Phocus enables you to remove moire directly from the raw file thus preserving all the details. Apart from these, the application also grants you the use of dust removal, sharpening, noise filtering, white balance and other must have tools.

Remote camera controls

Hasselblad cameras are widely used in studio environments and are generally tethered to a computer in order to preview the photo for an immediate assessment of lighting, framing, fine details and for this reason Phocus also comes with a feature that allows you to control the camera from the application.

All-in-one Hasselblad photo processing

Hasselblad cameras have made and are still making history in terms of quality and Phocus is not far behind when compared to similar software. With the above to consider and much more to discover, Phocus is indeed a tool which every Hasselblad camera owner should have.