WinKey

WinKey is a very simple tool that enables you to setup hotkeys and thus launch your favorite applications or open some user-defined folders in a quick and easy manner.
WinKey is really a very user friendly application and it is addressed to beginners too, relying on a straightforward interface that needs just a few clicks to set up a new shortcut.
The program allows you to define keyboard shortcuts not only for starting programs, but also for opening folders and launching websites, with up to 200 maximum entries supported.
In addition, you can configure hotkeys to control the active windows, assigning tasks such as maximizing, minimizing or closing the app.
You need to keep WinKey running to be able to use the new shortcuts, but that's not at a problem at all because it sits quietly in the System Tray without slowing down the operating system at all.
The good thing about the application is definitely the wide range of items it supports, enabling the user to configure a shortcut basically for everything, from launching programs to opening a website or a system folder.
On the other hand, a more appealing look and maybe a wizard to guide beginners when trying to set up a new hotkey might improve the overall experience with the application.
As a conclusion, WinKey may come in handy to many users out there. Unfortunately, it doesn't work on 64-bit versions of Windows at all.